Kahneman and Tversky (1979) first demonstrated that when individuals decide whether or not to accept a gamble. potential losses receive more weight than possible gains in the decision. This phenomenon is referred to as loss aversion. We investigated how loss aversion in risky financial decisions is influenced by sudden changes to wealth. https://www.nacrack.com/deal-alert-Dea-Eyewear-Jemma-deal-zone/