Microsoft’s cloud division is facing growing criticism from partners over what many describe as overly aggressive renewal tactics—with some warning the hardball approach is damaging long-term relationships. What’s Happening? Multiple Microsoft partners report: Unsolicited direct outreach to end customers, bypassing channel reps Pressure to pre-commit to 3-5 year Azure contract... https://demandteq.com/microsofts-aggressive-cloud-renewal-push-sparks-partner-backlash/