Some challenges spread like wildfire while others fizzle out. A big part of their success is how easily they can be recreated and how relatable they are. The #youdontknow TikTok challenge does this really well (and is probably why the hashtag has 237.1M views!) Another way to side step https://guideyoursocial.com/story2871384/seguidores-tiktok-op%C3%A7%C3%B5es